Assisted Execution · E-Commerce

Three decisions every Monday. One email. You click 'Approve' — we handle the API change instantly.

Built for brands spending $5k+/mo on ads

Your ad platform shows you ROAS. But after platform fees, returns, and cost of goods—half of what looks profitable is actually losing money.

Every Monday, we send you three plain-English decisions based on your real numbers. Each one shows a confidence score, an exact dollar impact, and a return-lag note. You click 'Approve' and we execute the API change. Or click 'Dismiss' — and nothing happens. You are always in control.

3 Decisions in your inbox every Monday
<7d From sign-up to first report
0 New dashboards to log into
Sample weekly intelligence report
Luminary Candle Co.
Week 22 · May 26 – Jun 1
Shopify · Meta Ads · Klaviyo
$14.2k ↑ 12% wk/wk Revenue
4.1% ↓ 2.1pts Net margin
This week's decisions
01 Pause Meta campaign #4182 today.Losing $0.40/order
True ROAS 0.9× after COGS, fees & returns. Confidence: 91% · Returns lag 30 days.
💰 This pause would save $412 this week.
02 Scale campaign #4178 — your only genuinely profitable ad.True ROAS 2.4×
Earns $1.40 per dollar spent after all deductions. Max budget change: 30%. Confidence: 87%
💰 +$310 estimated upside this week.
03 Margin drop is a fee issue, not pricing.Save $180/mo
The 2.1pt dip traces to payment processing. Switch to annual plan. Confidence: 96%
💰 $180/mo recovered with one plan change.

↑ Real report format. Returns data lags 30 days. Max budget change: 30%. 24h rollback available on all execution actions.

⚠ You are always responsible for the final action. Click 'Dismiss' and nothing changes.

True ROAS after COGS
1-Click Email Execution
Returns factored in
3 decisions every Monday
No new dashboards
Shopify · WooCommerce
Meta · Google Ads
You own everything built
True ROAS after COGS
1-Click Email Execution
Returns factored in
3 decisions every Monday
No new dashboards
Shopify · WooCommerce
Meta · Google Ads
You own everything built
The Sunday Night Reality

You already have the data.
That's the problem.

If this is your Sunday night, you don't need more data. You need a system that does the manual expense reconciliation for you and executes the solution.

Sunday, 9:47pm — preparing for the week
Meta Ads Manager
Shopify Analytics
Klaviyo Dashboard
Google Ads
Spreadsheet (COGS)
01
You open Meta Ads Manager and see a 2.1× ROAS0.88× true ROAS. Looks fine — until you manually reconcile expenses.
Platform ROAS ignores your 18% return rate, your fulfillment fees, and payment processing cuts. The actual number is likely under 1×, but calculating it takes hours.
02
Three campaigns all show "profitable" ROAS. You can't tell which one is actually making money.
Without COGS factored in in real-time, every campaign looks roughly similar. You make a gut call on budget allocation and move on.
03
You decide to increase budget on the campaign with the highest reported ROAS.
Two weeks later you find out it had a massive return rate and was losing $0.60 on every order. The scaling cost you an extra $2,780.
01
Revenue is up 8% week-on-week. Looks like a good week.
But net margin is down 1.4 points. You spend 20 minutes trying to figure out why. You can't pin it down. You mark it as "investigate later."
02
Returns are up this week but Shopify doesn't tell you which SKU is driving it.
You'd need to cross-reference with fulfilment data, which is in a different tab, which you don't have time for right now.Information dead end
03
Shopify's built-in analytics can't tell you which traffic source drove the most profitable orders — only the most orders.
Volume and profitability are completely different things. But Shopify doesn't know your COGS, so it can't tell you which.
01
Your Klaviyo flows say they generated $3,200 this week. Your Meta campaigns say they generated $8,100. That's $11,300 total — more than your actual revenue.
Both platforms claim credit for the same orders. There's no deduplication. The numbers are meaningless in isolation.Double-counting
02
Open rates are up. Click rates are flat. Revenue from email is down.
You can't tell if it's a deliverability issue, a product issue, or just noise. No decision comes out of 15 minutes of staring at Klaviyo charts.
01
Google Ads shows a different conversion count than Google Analytics for the same period.
You've never fully figured out why. You use whichever number makes the results look better in your head and move on.Happens every week
02
Google Ads ROAS looks worse than Meta. But you don't know if that's because Google customers have a higher return rate.
Without a unified view, comparing ad platform performance is an apples-to-oranges exercise. You're guessing at which channel is actually better.
01
You open the COGS spreadsheet to manually calculate true ROAS. It takes 45–60 minutes.
You copy this week's ad spend from Meta, last week's COGS estimate, and try to back-calculate. The formula references data that's two weeks old.Every single week
02
Total time: 90 minutes. Decisions made: 2. Confidence level: moderate at best.
This happens every Sunday. Multiply by 52 weeks: that's over 70 hours per year of uncertain, manual analysis that an API pipeline could do in seconds.
Try Assisted Execution (Simulated)

See exactly how it works
before you pay a single dollar.

Simulate a real Monday report using dummy store data. Click "Approve" on any decision to see how the API execution works — with full safety rails. No real accounts needed. When you're ready, we'll run the same report with your actual store.

// Simulated report — Luminary Candle Co. (Dummy Data) · Week 22
Simulated · Dummy accounts
Simulated demo using dummy data. Your real report will use your actual store and ad accounts.

This sandbox is connected to dummy Shopify + dummy Meta/Google accounts.
Click below to generate a simulated weekly Assisted Execution report.

The Alternative

What you're doing right now
vs. what Monday could look like.

No comparison to other tools. Just an honest look at the current situation — and what changes.

The task Doing it yourself right now With 7Captur Assisted Execution
Knowing true ad profitability Manual spreadsheet reconciliation. 45+ mins. Inputs you aren't fully confident in. Calculated automatically every week, shown campaign by campaign.
Executing campaign changes Logging into Meta/Google, finding the campaign, manually pausing or scaling. Click 'Approve' in your email — we execute via API. Click 'Dismiss' — nothing changes. 24h rollback always available.
Understanding margin drops Switching between 4–5 tabs, usually inconclusive, often skipped. Root cause identified—fees, returns, COGS, or ad mix—in plain English.
Time spent on weekly review 60–90 minutes of Sunday night work with uncertain outputs. 2 minutes reading three decisions and clicking 'Execute' on Monday morning.
Cost & Commitment Your time—worth thousands. Flat $499 for a 30-Day Paid Audit. Keep the pipeline even if you leave.
How It Works

Four steps. Fully automated.
First report in under a week.

We build a custom pipeline that connects your stack, runs the analysis, and delivers an interactive report—without you touching a thing after onboarding.

01
We connect your stack

Your store platform, ad accounts, and email tool are connected via API during a single onboarding session. No CSV exports, no manual uploads — ever.

Shopify / WooCommercen8n
02
The system does the analysis

Every week, the pipeline calculates your true ad profitability after COGS, fees, and returns—then identifies actionable opportunities across all your data.

Data ModelsCustom logic
03
3 decisions + Assisted Execution

Every Monday before 9am: three plain-English decisions in your inbox, each with a confidence score and dollar impact preview. Click 'Approve' to execute via API — or 'Dismiss' and nothing changes. Built-in safety rails limit budget changes to max 30% and a 24h rollback is always available.

Email reportWebhooks
04
The 30-Day Decision

After your 30-Day Paid Audit, you review the ROI. If you stay, it's a flat monthly fee based on your ad spend. If you cancel, you receive a JSON export of your logic and data. To keep infrastructure running automatically after cancellation, switch to our $299/mo Maintenance Plan.

Zero contractsLogic ownership
Pricing

Fair, spend-based tiers.
Assisted Execution. Zero lock-in.

Start with a 30-day paid audit — 100% credited if you continue. After Phase 1, our retainer automatically scales with your ad spend volume to ensure you never overpay while we handle increased data complexity.

Phase 1
30-Day Paid Audit

For e-commerce brands ready to stop guessing and start executing.

$499 flat fee
Flat fee for the first 30 days.
100% Credited to Month 2 if you continue.
  • Pre-built Engine Configured for Your Stack
  • 1 store + 2 platforms connected
  • 1-Click email execution buttons
  • 4 weekly intelligence reports
Book your 30-Day Audit
Phase 3 — Post-Audit Add-on
Custom Engine Add-on

For complex stacks (> $50k spend, custom LTV, subscription cohorts, 4+ platforms).

$1,999 base /mo
Enterprise-level data engineering.
Without the $120k/yr salary of a data scientist.
  • Bespoke Engine execution actions
  • Advanced LTV & Subscription models
  • Custom deduplication logic
  • Priority support & custom workflows
Request Custom Engine
Churn Protection & Downgrade Path
Maintenance Plan $299/mo

If you cancel the monthly retainer but want to keep your pipeline running automatically, switch to the Maintenance Plan. This provides vital API break-fix protection, server costs, and platform updates so your data never goes dark. You own your logic—always.

Learn more →
// Dynamic ROI Calculator — Tier Adjusted
$5k$20,000$60k+
5%20%40%
Recoverable ad waste / mo
$2,000
conservative 50% recovery estimate
Net ROI vs $799/mo retainer
+$1,201/mo
after tier service fee
⚠ Conservative estimates only. Actual results depend on your store, ad mix, and which decisions you act on. No guarantees implied.
Platforms

Works with your stack.
More added on request.

Currently live on the most common e-commerce platforms. Don't see yours? Request it — we prioritise integrations by demand.

Store platforms
🛍️
Shopify
E-commerce
Live
🔌
WooCommerce
E-commerce
Live
Your platform?
Request it
Request →
Ad platforms
📘
Meta Ads
Paid social
Live
🔍
Google Ads
Paid search
Live
More platforms
Added on request
Request →
Email & retention
📧
Klaviyo
Email / SMS
Live
Other tools
Added on request
Request →
Why 7Captur

Built for one problem,
obsessively.

01 —
Assisted Execution, not just advice

Every other tool gives you a dashboard and leaves. We deliver three decisions — each with a confidence score, dollar impact, and 'Approve' or 'Dismiss' button. You stay in control. We handle the API change.

02 —
True profitability is the only number that matters

COGS, platform fees, and returns are factored into every ad calculation automatically. No manual expense logging. Baked in from day one.

03 —
The 30-Day Proof Concept

We spend 30 days proving the ROI on your actual store data. If you don't see massive value by day 30, you walk away with zero obligations.

04 —
Real API integrations, not workarounds

We connect directly to each platform's API — not CSV exports, not copy-paste. Pipelines that pull your data silently every week without you doing anything.

05 —
Live in under a week

First report in your inbox within 7 days of onboarding. No months of discovery calls. No sprawling setup documentation. We move fast.

06 —
You own the Logic, we maintain the API

Every pipeline and logic flow belongs to you. If you cancel, you receive a JSON export of your workflow and all raw data. If you wish to keep the pipeline running automatically, you must switch to a $299/mo Maintenance Plan (covers API auth, server costs, and updates).

FAQ

Common questions
about Assisted Execution.

Q
What if I disagree with a decision?
→ Click 'Dismiss' and nothing changes. No API calls are made, no budgets move. Every decision requires your explicit approval before anything happens.
Q
How much can a single decision change my ad budget?
A maximum of 30% per decision, per week. This is a hard safety rail — no single approval can make a drastic change. You can also roll back any executed action within 24 hours.
Q
Who is responsible for the final action?
You are. We provide the analysis and execute only on your explicit approval. You remain the decision-maker — we're the execution layer.
Q
What happens to my data and pipeline if I cancel?
You own your logic and data exports — always. If you cancel, you receive a full JSON export of your workflow. To keep the pipeline running automatically, switch to the $299/mo Maintenance Plan. Nothing is switched off without your knowledge.
Q
Is this fully automatic? Does it act without me?
No. Nothing executes automatically. Every API change requires your explicit 'Approve' click. We are an assisted execution layer — not an autonomous one.
Waitlist

Not ready yet?
Get notified when we open spots.

We're working with a small number of stores to refine the product. Join the waitlist and we'll reach out when a spot opens — or when we launch something new.

Early access list — limited spots per month

No spam. One email when spots open. That's it.

Book Your Free Demo

See your real
numbers. Then decide.

We connect to your store data, run a real report, and show you exactly what you'd receive every Monday morning — including which ads are losing you money right now. No pitch. No pressure. Just your actual numbers.

⚡ The demo guarantee

If you don't see at least one decision you'd act on immediately, we tell you honestly it's not the right fit. We'd rather lose a sale than waste your time.

01
You fill in the form. We review your store and ad setup before the call.
02
20-minute call. We walk through a real report using your actual store data.
03
You decide. No hard sell. If it's a fit, we're live within 7 days.

We reply within 24 hours · No spam · No sales scripts

Live in under a week. First report in your inbox within 7 days of onboarding.

Demo request received.

We'll review your details and reach out within 24 hours to book your free 20-minute demo. Check your inbox — we reply fast.

You're on the list.

We'll email you as soon as a spot opens up. One email. No spam.