7Captur is a small, focused operation. One person handles onboarding, pipeline configuration, and the weekly review of every report before it's sent. The goal is a system precise enough to trust and conservative enough to never need blind trust.
During onboarding and the 30-day audit, every client has one name, one email, and one phone number. No ticket system, no rotating account managers.
7Captur was built after watching the same pattern repeat across e-commerce accounts: a platform-reported ROAS that looked healthy, and a margin that didn't move the way it should have. The gap was never a mystery once cost of goods, returns, and processing fees were laid out next to the ad numbers, but almost nobody had the time to do that reconciliation every week.
The pipeline exists to do that reconciliation automatically. The execution model exists so that automation never has to be trusted blindly. Every proposed change is small, capped, reversible, and disclosed with its confidence level and any relevant data lag.
Onboarding, pipeline configuration, the weekly review before a report goes out, and the 30-day summary are all handled directly. As the client list grows, the team will grow with it, but the standard stays the same: a person reviews the pipeline's output before a client sees it.
These apply identically during the 30-day audit and on an ongoing retainer.
Stated in the onboarding email, the session, the report footer, and the FAQ. Repetition of a safety guarantee isn't redundant, it's reassurance that holds up under scrutiny.
Confidence scores, dollar impacts, and rollback logic are checked against the underlying data before any report reaches a client's inbox. Automated analysis, human-reviewed delivery.
If a client cancels at any point, they receive a full export of their pipeline configuration and data. Nothing is withheld to create switching costs.
If the audit doesn't show enough value to justify continuing, that's said directly, along with what would need to change to make it work. A client who leaves on good terms is worth more than one who stays reluctantly.
The first 30 days exist to answer one question honestly: does the true-ROAS calculation surface decisions worth acting on for this specific store?
Store, ad accounts, and email tool are connected via API in a single session. Cost of goods is captured at the SKU level for your top products.
No check-ins beyond a brief note confirming the first full week of data has been pulled. Nothing is required from you during this period.
Every report includes a confidence score, an estimated dollar impact, and approve/dismiss actions. Each approved decision is capped at 30% of current budget with a 24-hour rollback window.
Decisions delivered, decisions approved, and their estimated impact, laid out plainly. If continuing makes sense, you move to the standard monthly retainer. If it doesn't, you keep a full export of the pipeline and data.
The calculation depends on having enough ad spend and order volume for weekly recalculation to surface meaningful patterns. Below a certain scale, the noise outweighs the signal.
A 20-minute call, using your real store and ad account data. No pitch deck.